Visit California

Visit California is one of the preeminent brands in the travel category and one that has consistently embodied the Golden State's unique essence. I dedicated 11 years to this endeavor, culminating with the inception and launch of Visit California's long-lasting "Dream Big" platform and groundbreaking Dream365 Network. The campaign launched online with a 24-hour purchase of Youtube's homepage masthead across all of Visit California's key markets, including the US, Canada, Brazil, Mexico, Europe, UK, Australia, and Youku in China—twenty-four pieces of video content in one day, one per hour.